Evaluating the Forces Shaping Healthcare in 2024, and what it means for leaders of health plans, life sciences, and digital health and other healthcare organizations

With 2024 underway, healthcare leaders must navigate an overwhelming array of challenges, from declining patient health and quality of care, to regulatory shifts and new market entrants.

Advisory Board's new report cuts through the noise to highlight the pivotal shifts happening in healthcare and what leaders must know to stay ahead, including:

• How healthcare organizations are evolving strategy amid the shift to ecosystem-based care
• How new technologies will shift care team roles
• How high-cost, bespoke therapies will shift traditional healthcare management

Access and convenience are the new benchmarks for organizations, even in healthcare. Yet, many make technology-focused decisions instead of prioritizing experience. Join us as we delve into the possibilities this evolving standard offers healthcare, from AI to telehealth, ROI to vendor relationships.

Key takeaways:

• Start with the customer experience and let technology follow, just like Steve Jobs advised.
• Focus on integrating AI where it adds value and don't feel pressured to develop a stand-alone AI strategy.
• Take an incremental innovation approach to drive meaningful change in healthcare organizations.

Health plans know that the Medicare Advantage market is a crowded space—and that competition is fierce to attract seniors' attention. Success in Medicare Advantage is dependent on your ability to stand out—and grow—despite this crowded market. Join us as we explore three crucial levers to driving growth in Medicare Advantage products: crafting a desirable product, leaning on sales and marketing to enroll more members, and increasing the profitability of your current membership. This session will leave you with an understanding of not just where we're seeing growth in the Medicare Advantage space, but also why seniors choose MA over other products, how they receive and process information when shopping for MA plans, and where to improve marketing and outreach to prospective members. 

Prevailing attitudes about the future suggest that the health care industry is either approaching a new equilibrium or reverting to the pre-pandemic mean—but Advisory Board believes that the future is still unwritten, for the moment. While most health plans were generally stable throughout the pandemic and used excess strategically to make principled (rather than reactive) investments, leaders in other sectors are now finding themselves with their own unique—but time-limited—opportunities to shape that future.

This presentation will explore what health plans need to know about key structural shifts of the peri-pandemic period that may play out in different directions, depending on the actions taken by stakeholders across the industry in the near future. These include new price transparency requirements, value-based payment, physician alignment, virtual care, home-based care, and health equity.

Telehealth has achieved a new normal of acceptance and prevalence. Virtual care applications of all kinds have become mainstream tools. Many organizations admit that they made as much as five years of progress on telehealth within just a few weeks in 2020.

This webinar will look at where telehealth is at the beginning of 2021 in terms of long-awaited digital transformation and detail the essential steps that our industry needs to take to use these digital solutions to their fullest potential.

• Finding the new normal for telehealth utilization
• How new money and emerging partnerships are changing the telehealth landscape
• Leveraging data to make progress on telehealth reimbursement and quality

What does the remainder of the pandemic, and what does a Post-COVID-19 world hold for healthcare? What are the key healthcare business issues and trends for 2021, and what is the policy outlook under a Biden Administration that will impact you and your organization, and how can you best position for them? Attend the Nineteenth Annual Future Care Web Summit, which addresses these topics and more.

The 90-minute webinar agenda includes:

• Top Health Industry Issues of 2021 and Policy Outlook - Crystal Yednak, Senior Manager, PwC Health Research Institute; and Ingrid Stiver, Senior Manager, PwC Health Research Institute
• State of the health plan in 2021 - Natalie Trebes, Director, Advisory Board   
• The Strategic Pricing Imperative - Chris Sukenik, Principal, BDC Advisors

People expect a frictionless experience, especially in health care. Yet, despite spending millions of dollars on experience improvements, plans still lag behind because they aren't investing in things that matter the most for member satisfaction and costly care use.

In our 2019 health care experience survey, we asked over 3,000 individuals about the frictions they experienced while getting care to see which ones impacted costly care use or retention.

This presentation will provide case studies and key insights into where in the customer journey plans should invest to improve satisfaction and lower medical spend.